LinkedIn Image Specifications
- Profile photo: 400 × 400 px (displayed as circle, 1:1)
- Background/banner: 1584 × 396 px (4:1 ratio)
- Company logo: 300 × 300 px (square)
- Company cover image: 1128 × 191 px
- Article cover image: 744 × 400 px
Profile Photo Best Practices
- Face should take up 60% of the frame
- Professional attire — LinkedIn is a business network
- Plain or simple background
- Good lighting — natural light works well
Cropping Your LinkedIn Profile Photo
- Use Image Crop tool, select 1:1 ratio.
- Center your face and shoulders in the crop box.
- Download at 400 × 400 px or larger (LinkedIn will scale it).
Banner/Background Image Tips
The 4:1 ratio is unusual — it's very wide and short. Keep important content in the center 70% horizontally and center 50% vertically, as LinkedIn crops this differently on mobile vs desktop. Text should be large and minimal.